HP ACF
2020-2022
Creative direction, art direction, print design
HP Anti-Counterfeit and Fraud is active primarily in the South and Central American markets. We implemented and then updated the existing brand ID to break through the monotony the large volume of other mail, email and marketing materials our audience receives to effectively communicate to sales teams, vendors, and law enforcement.
The updated direction:
1. Communications for WhatsApp for educating customers to prevent counterfeits from entering the supply chain the South and Central American markets
2. Procurement guides for procurement departments, sales representatives, and warehouse managers
