Travel Wisconsin
2016
conceptualization, art direction (and hand model!)
The Supper Club: a generations-long treasure trove of midwestern dining culture, a beloved source of old-fashioneds, overcooked meats (sorry, but.) and apparently thing called a relish tray.
When the venerable creatives at Travel Wisconsin brought this beloved culinary powerhouse to the even-more-venerable, even-more-beloved Lambeau Field, I stepped up to the challenge. Even though I had no idea what a supper club, or Lambeau Field, was. I got a serious education from my Wisconsinite in-laws. The result is Wisconsin Pride, start to finish.