After 20+ years, Monopoly at McDonald’s is one the largest and most recognizable promotions around. To bring together four superstar athletes and a plethora of prizes, we focused on the iconic Monopoly pieces.

FUN FACTS

When the stop motion video was released, it quickly gained more views than any other piece of McDonald’s social media to date.

I got back to my prop-making roots, making the background, the money bag, and the Target gift card for the stop motion.

This was our very first brief as interns. Imagine being an intern and deciding that LeBron James should wear the Monopoly hat. Then it HAPPENS. It was amazing.